Lindsey Marshall
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Lindsey Marshall

Strategist

Inside the Mind of Lindsey

Lindsey Marshall

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Musings from a strategist who’s always a WIP.

February 29, 2020

Brand Opportunity: Netflix Originals Blends Entertainment With Branding

February 29, 2020/ Lindsey Marshall
Brand Opportunity: Netflix Originals Blends Entertainment With Branding

How can brands be part of culture and entertainment? Netflix offers potential opportunity for brands to get in front of consumers and shape perception in positive ways.

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February 29, 2020/ Lindsey Marshall/
Brand Strategy, Culture, Entertainment
February 10, 2019

Why We Have to Get Past the Lone Genius Myth To Do Great Work

February 10, 2019/ Lindsey Marshall
Why We Have to Get Past the Lone Genius Myth To Do Great Work

The Grammy’s serve as another reminder that the myth of the lone genius continues to permeate our culture - and the reality is that great work more often comes from collaboration.

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February 10, 2019/ Lindsey Marshall/ Comment
Creativity, Culture
January 07, 2019

The Cost of Certainty: An Underlying Burden in Marketing Organizations

January 07, 2019/ Lindsey Marshall
The Cost of Certainty: An Underlying Burden in Marketing Organizations

Marketing is more like predicting the weather than a mathematical equation, but marketers crave certainty and struggle with ambiguity. Here’s why it can be so problematic.

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January 07, 2019/ Lindsey Marshall/ 1 Comment
Leadership, Ways of Working, Marketing Strategy, Culture
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Lindsey Marshall

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