https://www.lindseyhmarshall.com/blog daily 0.75 2021-07-20 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546824488805-QFUCUOLG97G0XAGXISSS/markus-spiske-1228534-unsplash.jpg Inside the Mind of Lindsey https://www.lindseyhmarshall.com/blog/2021/7/19/labeling-plastic-product-packaging monthly 0.5 2021-07-21 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1626888612868-W79GZ7VLU9840DZVDFCF/Plastic-Labels.png Inside the Mind of Lindsey - Why We Need to Start Labeling Plastic on Product Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1626888674622-1UBBR41OD37DY0FIW222/Blueland_Campaign.png Inside the Mind of Lindsey - Why We Need to Start Labeling Plastic on Product Packaging - Make it stand out In Blueland’s latest campaign, actor & activist adrian grenier tells us about the plastic in laundry detergent pods https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1626888745868-3TZVOR5APLLGWCFRVU4F/PlasticisEverywhere.png Inside the Mind of Lindsey - Why We Need to Start Labeling Plastic on Product Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lindseyhmarshall.com/blog/2021/6/25/brand-trust-is-more-than-doing-the-right-thing monthly 0.5 2021-06-25 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1624653338355-PMXLPG3T3DGJDHTPRX0L/brandtrust.jpeg Inside the Mind of Lindsey - Brand Trust Is More Than “Doing the Right Thing” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1624653443098-ZUY8WOGRC70JU39BOVAX/Foundational-Problems.png Inside the Mind of Lindsey - Brand Trust Is More Than “Doing the Right Thing” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lindseyhmarshall.com/blog/2021/4/25/rei-bucks-values-to-help-ford-promote-new-bronco-suv monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1619387397597-M8S6B5Z0CH75J89ZSURN/Ford-Bronco-Greenwashing.png Inside the Mind of Lindsey - REI Bucks Values to Help Ford Promote New Bronco SUV A screenshot of the Ford Bronco landing page shows it’s being marketed as a car for outdoor enthusiasts. https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1619387581122-Z1U4IPNRY5GJHLCIV0RQ/REI-Ford-Brand-Partnership.png Inside the Mind of Lindsey - REI Bucks Values to Help Ford Promote New Bronco SUV REI’s landing page for the multi-video campaign promoting the Ford Bronco. https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1619387914220-YJNU09ZZOVVDEDDGQDJ5/REI+stewardship+brand+values.png Inside the Mind of Lindsey - REI Bucks Values to Help Ford Promote New Bronco SUV REI is invested in many admirable initiatives to ensure they protect people & planet, the ford campaign is just not one of them https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1619388791040-LBNU9CGD5MAO0ULL3P7H/Specialized-Yeti-Rapha.png Inside the Mind of Lindsey - REI Bucks Values to Help Ford Promote New Bronco SUV three other outdoor/sport brands are present in this campaign https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1619389009981-AQYLET6KFOILJT9OGTXB/Yeti-Ford.png Inside the Mind of Lindsey - REI Bucks Values to Help Ford Promote New Bronco SUV https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1619388072841-GZJBAN48IES5XPV3IF6I/Bronco+Wild+Fund.png Inside the Mind of Lindsey - REI Bucks Values to Help Ford Promote New Bronco SUV Ford tries to convince us they’re committed to walking the walk https://www.lindseyhmarshall.com/blog/2021/4/8/do-we-really-need-brand-purpose monthly 0.5 2021-04-17 https://www.lindseyhmarshall.com/blog/2020/2/29/netflix-product-placement-brand-opportunity-advertising-entertainment monthly 0.5 2020-03-01 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1583094992048-G1PLFAZYF4V9B8R6UNBT/netflix+next+in+fashion.jpeg Inside the Mind of Lindsey - Brand Opportunity: Netflix Originals Blends Entertainment With Branding https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1583095670596-T1PH0DDORS34TQY8MP3B/image-asset.gif Inside the Mind of Lindsey - Brand Opportunity: Netflix Originals Blends Entertainment With Branding Tan France talks with adidas designer Josefine aberg, and sports an adidas jacket in episode 7 of “next in fashion” https://www.lindseyhmarshall.com/blog/2019/right-person-message-time-digital-strategy monthly 0.5 2019-05-03 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1556044588898-TLVCGY8B54YBELEKQ3U5/itch+scratch.png Inside the Mind of Lindsey - Why We Need to Rethink the Digital Marketing Mantra of Right Person, Right Message, Right Time https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1556045362366-R0Y4RKPRWEY62IYBAR3C/buyerjourney.png Inside the Mind of Lindsey - Why We Need to Rethink the Digital Marketing Mantra of Right Person, Right Message, Right Time https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1556045699310-3NMH3PWI8WLOIS99DRHL/commsbarriers.png Inside the Mind of Lindsey - Why We Need to Rethink the Digital Marketing Mantra of Right Person, Right Message, Right Time https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1556906796958-KGMHGKUH0YZV8LKBDBMJ/Most+online+ads+are+ignored%21.png Inside the Mind of Lindsey - Why We Need to Rethink the Digital Marketing Mantra of Right Person, Right Message, Right Time https://www.lindseyhmarshall.com/blog/2019/3/26/storytelling-toolbox-strategy monthly 0.5 2019-03-28 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1553744830136-IK4DCHAA8C72JAM94O8E/detectorists.jpeg Inside the Mind of Lindsey - Storytelling is an Important Tool in the Marketing Toolbox But Not the Only One Dectorists is a show from the BBC and is on Amazon Prime and Hulu. https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1553750928737-PSJ4OQ3GKYZGQ5BR447X/Nike-Storytelling-Instagram Inside the Mind of Lindsey - Storytelling is an Important Tool in the Marketing Toolbox But Not the Only One https://www.lindseyhmarshall.com/blog/2019/2/28/fmcg-brands-website-content monthly 0.5 2019-03-13 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1551382334205-8R6ZBADFW0AAG91WDBKA/lindsey-marshall-tridentgum-website Inside the Mind of Lindsey - FMCG Brands Need to Raise the Bar for Website Content https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1551383425532-IWHCK3OAZ2FKUZNA85FN/lindsey-marshall-pom-wonderful-website-strategy Inside the Mind of Lindsey - FMCG Brands Need to Raise the Bar for Website Content Get comfortable, because there are a lot of stories in here to read. https://www.lindseyhmarshall.com/blog/2019/2/10/grammys-myth-lone-genius-creativity monthly 0.5 2019-03-01 https://www.lindseyhmarshall.com/blog/2019/1/27/product-commoditization-brand-experience monthly 0.5 2019-03-01 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1548613174456-HFVYI88TJGUCS5AON5LV/runningshoes.png Inside the Mind of Lindsey - Most Products are Basically the Same, Experience is What Differentiates https://www.lindseyhmarshall.com/blog/2019/cost-certainty-marketing-organizations monthly 0.5 2019-03-01 https://www.lindseyhmarshall.com/blog/tag/Marketing+Strategy monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Leadership monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Brand+Activism monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Entertainment monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Ways+of+Working monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Digital+Strategy monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Brand+Purpose monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Branding monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Social+Good monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Creativity monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Content+Strategy monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Brand+Strategy monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Brand+Partnerships monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Experience monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Communications+Strategy monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Storytelling monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Sustainability monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Social+Strategy monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Packaging monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Differentiation monthly 0.5 https://www.lindseyhmarshall.com/blog/tag/Culture monthly 0.5 https://www.lindseyhmarshall.com/case-studies daily 0.75 2021-01-23 https://www.lindseyhmarshall.com/work daily 0.75 2020-12-28 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546835958972-QK5M92YFZRL5QSCNSB0D/nick-ilyasov-1267198-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546815983059-4T48KLG7KOXJKXA3YRWP/asics.jpg Work - ASICS ASICS Consumer insights, ongoing strategy consultation https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546816011474-1PLYAAA0NZT45YCZHINT/disney_.jpg Work - Walt Disney World Walt disney world personas, brand voice, content strategy https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546814872932-ZZ3387DE5R1V0TJ8N700/toyota.jpg Work - Toyota TOYOTA Copywriting https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546814705528-YYR18DLA1PE60EUWA8HV/eaglecreek.jpg Work - Eagle Creek Eagle creek content strategy, blog redesign, SEO for ecommerce https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546814771970-9A32U4FPQ7CM9ZO9ANLM/mcdonalds.jpg Work - McDonald’s MCDONALD’S copywriting https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546814831587-QETJ68TEG12MCQF3QC7Q/qualcomm.jpg Work - Qualcomm Qualcomm analytics, content strategy https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546814987687-EWEMUQRLW6KPLG9ELSAR/smartsheet.jpg Work - Smartsheet SMARTSHEET Information architecture, content strategy https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546815028553-11L4BRV6IVE31FUZX501/ucsd-extension.jpg Work - UCSD Extension UCSD ExTENSION audience development, brand positioning, messaging strategy https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546818426504-FOSEFKAXJTSAMG8R7LWG/scottycameron.jpg Work - Scotty Cameron SCOTTY CAMERON social audit, social strategy https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546818483706-AON5I1V4GW5F3Y9JWACB/vokey.jpg Work - Vokey VOKEY WEDGES Creative brief for product launch, digital strategy https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546815077952-EGB30OZOJOM275STCNVW/saintedwards.jpg Work - St. Edwards University ST. EDWARDS UNIVersity content strategy, copywriting https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546816268693-HMVA5RB28AYF25SQJANN/sainthaven.jpg Work - Saint Haven SAINT HAVEN Creative brief for product launch campaign https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546816213673-TR0DCPGAQLT2YZXC53K0/batterri.png Work - Batterii BATTERII personas, content strategy, social strategy, ebook creation, landing pages https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546816310961-DWO783TGP23UGNV9Q0RV/halyard.jpeg Work - Halyard Health HALYARD HEALTH (Formerly kimberly clark healthcare) direct-to-patient campaign strategy https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1609103354785-NOUW67DVFF4RVFEHX47T/image-asset.jpeg Work - Population Services International Content Strategy for Website Redesign, User Experience Recommendations https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1609103320088-TEL34UD0HJZ3IJCIXR95/thegamechangers.png Work - The Game Changers Marketing Strategy for Movie Launch, Social Strategy, Email Strategy, Email Automation Development, Content Calendar, Content Development, Ongoing Website Updates, etc. https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1609181339138-LZTS20S9VLDY85LY6RQE/REDF.jpg Work - REDF “Inclusive Economy” Campaign, including Landing Page Strategy and Copywriting, Social & Email Strategy, Content Development https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1609181447687-LZR8II5VNWMXYO0EGYOR/commonwealth.jpg Work - The Commonwealth Fund Website Audit, Audience Analysis, Competitive Analysis, Email Strategy, SEO Strategy, Social Strategy, Stakeholder Interviews, Goals & KPIS, Analytics Reporting Set Up https://www.lindseyhmarshall.com/home daily 1.0 2021-04-12 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546810903673-9QIYS6X7SR4T0OXJVR9D/nick-ilyasov-1267198-unsplash.jpg Lindsey Marshall, Strategist https://www.lindseyhmarshall.com/contact daily 0.75 2019-01-07 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1546835990876-Q8E2AS2CS0UKJVQG61E2/nick-ilyasov-1267198-unsplash.jpg Contact https://www.lindseyhmarshall.com/new-page daily 0.75 2021-01-23 https://www.lindseyhmarshall.com/questions daily 0.75 2021-04-12 https://images.squarespace-cdn.com/content/v1/5c32658c12b13f4bdb1d97c5/1618251451327-ZJU4RCW6HRDZU4EGL94K/nick-ilyasov-1267198-unsplash.jpg Questions